GRS News

April 30, 2015

The Public Relations of Advertising – 12 Tips to Better Campaigns

Advertising and other forms of promotion can help to build reputations, create awareness about products and services, and differentiate what you have to offer from your competitors. Here are twelve tips to consider that will…

April 29, 2015

Credibility – the foundation of sound college marketing

Why is it that one public school enjoys the reputation of being the ‘best’ local school, while others do not? Practically every Principal I’ve spoken to about marketing communications has reported such behavioural trends in…

March 30, 2015

Public Relations of Advertising – Trust: Three Key Questions

Trust is also a vital part of maintaining and building your reputation through advertising. Considering the three questions that follow will help to achieve a positive public relations outcome. 1. Will the market understand the…

February 14, 2015

The Public Relations of Advertising – Knowing Your Market

By planning for the long term rather than simply focussing on short-term gain, advertisers are compelled to consider the public relations issues of their advertising campaigns. Used appropriately, advertising can be a very effect tool…