Better PR campaigns help to build reputation, create awareness about products and services, and differentiate your offerings from your competitors.

Here are 12 tips to consider that will help you create better PR campaigns.
  1. It is important to tell the truth, and refer to solid evidence and substantiated fact. Be sure that you do not exaggerate, mislead or omit important information that could affect the meaning or intent of your messages.
  2. Cutting corners, an absence of long term planning, and undertaking the occasional campaign can be counterproductive and may even do more harm than good.
  3. Promoting your services and their substantiated benefits can be an effective way to motivate interest.
  4. Promoting fewer services than more and focusing on a specific theme is more likely to deliver your messages effectively.
  5. Using a minimum number of words that are common and easily understood will help your audience to understand your products and services.
  6. Pushing your own barrow may create a market disconnect if your message does not address the needs of your customers.
  7. For a standard ad, restricting your  words count to 100 words or less including headings and contact details will help you to produce an uncluttered ad that delivers messages clearly.
  8. Clearly identifying the businesses details and sources of more information is an important promotional element in creating a clear identity.
  9. Including your logo and prominent branding with consistent uniform artwork in all communication, can help with long term branding and recognition.
  10. Using professional graphic design, copy-writing and publishing services can help you present a more professional image.
  11. Consider that amateur or home-grown material, online or offline, often looks and reads poorly. It can look unprofessional, and possibly damage your reputation.
  12. All of your communications channels including social media, websites, brochures, advertising, business cards, street signs, etc., contribute to the reputation and image you create.

Disclaimer: The information, views opinions, advice and tips expressed in this article are offered as an overview of issues to consider and should not be regarded as comprehensive or definitive advice. The author accepts not liability in respect to any losses or damages in regards to the views and ideas expressed in this article. It is your responsibility to ensure you are complaint with the law and to seek professional advice regarding your advertising campaign.